T-shirts are manufactured using renewable energy - the primary energy source that is used to produce our gear is wind, and when the wind turbines do not produce enough electricity it is supplemented with solar power. It goes without saying that these forms of renewable electricity would considerably cut down on the emission of fossil fuels, making the production of these t-shirts almost carbon neutral.

Participating in community events – Panamuna Project prides itself on being a community minded business. We regularly participate in beach clean ups at a variety of locations and, when given the opportunity, we support local surf competitions for amateurs and semi-professional surfers. We also donate a portion of our proceeds to like-minded organisations.

Inspiring individuals to adopt an ocean friendly lifestyle – through our social media channels and website we promote a lifestyle that is conscious of the impact we have on the oceans. We regularly post ideas to encourage people to think about the way they interact with the environment around them and we highlight the need for more action, action that can easily be achieved by a single individual.

The reason that we have decided to adopt a sustainable approach to the manufacturing and production of our gear is simple – we have a deep connection with the ocean and wanted to do what we could to initiate positive change that results in its protection. We also realised that not enough was being done to change the industry. When we think about pollution we envisage coal power plants, exhaust fumes and copious amounts of debris in our waterways. We don’t think twice about the clean t-shirt that is on our back. However, as it stands, the manufacturing industry is once of the worst polluters, coming a close second to the petroleum industry. We realised that it didn’t have to be like this.